We crave the moment the smell hits our nostrils after being away for months or even years. It can be a nostalgic sensation, immediately reminding you of past trips, big wins, and good times. Most Vegas regulars have a favorite Las Vegas casino aroma that keeps them coming back. The bottom line is that fragrances make customers more likely to stick around and play for a longer period of time.
Hirsch also had a separate area of the casino floor where no fragrances were used either weekend and coin in was essentially flat. The scented area showed a 45.1% increase in money gambled over the previous weekend. Alan Hirsch looked at differences in “coin in” or money gambled in a section of a casino using no scent one weekend and then introducing scent the next.
A trademark feature of any Las Vegas casino is the distinctive scent that immediately assaults your nose as you enter the property. While some visitors find fragrances used on the casino to be offensive, some patrons adore the distinct fragrance of their favorite casino floor.Ī psychological tactic, resorts carefully select aromas to support their brand image, mask unpleasant odors, and keep you parked in front of a slot machine longer.